Robert Downey Jr
We wanted to give Robert Downey Jr. a website that could stand up to the forward-thinking, experimental persona that he’s known for on-screen without sacrificing his personal journey to stardom.
This is a man who’s been through his share of ups and downs, and he hasn’t been afraid to tell his story—fans all over the globe have been encouraged and inspired by his honesty. The idea was to create a truly interactive design that showcases both his personal life and his career, and to do that we peppered (no pun intended) the website with fun features that invite the visitor to learn more about the man behind the mask.
Instead of providing a page with a basic synopsis and a few images, we went ahead and embedded the option to view movie trailers while browsing through the actor’s list of film credits, thereby allowing visitors to access all the extra features without leaving the page they’re on. We chose to incorporate numerous personal quotes from Robert Downey Jr. into the website’s design, as we found these to be a great representation of his real life’s work as a son, a husband, and a father. We wanted to put the spotlight on his personal story, the side of him that most people are unaware of, so we chose to include images that trace back to the very beginning of his career to accompany the biography of his journey to stardom.