Taylor Swift 1989
You can’t help but fall in love with Taylor Swift. Just admit it. You want to burst out in song whenever you hear her on the radio. Can you tell we’re die hard fans here at SUM?
We designed a new website that we believe is much better suited to the Taylor Swift we’ve all come to know and love. She’s not a little girl in cowboy boots anymore, and her old, outdated website had failed to evolve with her rapidly changing style and the maturing themes of strength and confidence that her music now represents. Using a new color scheme and adding her personal signature on the uppermost corner of the website to add consistency and enhance brand identity, we chose a minimalist design that highlights her youth while adding a touch more sophistication. The new design layout provides a vast improvement in organization and responsiveness, while an upgraded UI/UX and a new, widget style menu provides easier access to all the main attractions of the website and gives visitors a more fun, interactive experience.
Just from taking a look at the home page, you can see that we’ve added a variety of new features: a concert tours calendar, video player, and social media integration. We also tried something different by adding TS Closet—a “lookbook” where fans can discover specific items of clothing and accessories favored and worn by the young style icon, as well as an online store where fans can purchase branded merchandise.